5/6/13 Let’s keep going with finding your Niche! What have you come up with? If you are still having trouble, think about the area of law you presently practice. Say you practice family law. How could you niche out family law. You could focus on custody issues, men’s problems, dependency issues, women’s issues, or parenting or gay marriage to start.
Next you could become an expert in one of these areas. Write , speak and even publish a small handbook to help clients. Marketing this area on LinkedIn and AVVO and on your website. Don’t worry about cutting off other referrals, we know that niching often produces even more business with the broader area (that’s how it works).
Its as easy as 1,2,3 and more knowledge always makes you a better lawyer.
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