I’ve always wanted to use that phrase because the media seems to use it to get your attention to buy stuff you don’t want!
However, I want you to “buy” my stuff. Why? Because coming out of denial and starting to market strategically and consistently is the way to increase your profit as well as your ultimate success.
For three weeks you have hopefully been reading about target markets and mission statements. But have you done any work about implementing them? This is where I hear solos saying they don’t have time, etc. I once heard that you have as much time as Beyonce! She gets a lot done and looks great.
A recent survey showed that Solos spend a majority of their time on practicing law. Here comes the UNTOLD TRUTH: You should be spending at least 45 to 50% on tasks that are important and not urgent. This includes marketing, planning and networking, not practicing law. This also includes keeping yourself healthy and not stressed out. (see Covey books on this). You don’t ignore the important and urgent tasks but those are calendared and completed, leaving a lot of your time open for the “business of your business”.
I also came across another survey attempting to locate what made attorneys happy. The most important thing was to have client contact. Guess what? You have to have clients to have contact. Feeling that you are helping someone is usually a very high priority of solos. The trouble is that you can’t have clients without proper marketing.
That brings us to the ULTIMATE MARKETING TASK….THE MARKETING PLAN. If you don’t have one then you are without your best GPS for finding business. You can wonder around the desert for days, weeks without a CPS in your car and you may finally get where you are going but with a lot more time and energy wasted by not having a step by step plan with a well defined end in place.
IF YOU WANT SOME HELP WITH YOUR MARKETING PLAN, GIVE ME A CALL. I WILL BE HAPPY TO DISCUSS WHAT YOU WANT AND HOW TO GET THERE.