You’ll find this in LinkedIn Groups.  It’s brand new and I would ask you to join us.

  • A group formed to be interactive.
  • To give attorneys a place to really develop their business skills with advice and interchange.
  • To exercise your skill as a mentor if you’d like to.
  • To find information and new tools, including technology to expand your practice.
  • To be a consistent resource for creating business strategies which really work.

Don’t be scared by how few members we have so far.  I only got this up last week.  Please post.  This week we are having a conversation regarding “The Best Business Advice You Ever Received”.  Help to get us started on the path to success.



I wanted to let you know that we are forming a Mastermind Group for Attorneys here in Santa Cruz, CA.  Below is the announcement.  If you don’t live in this area but are interested in attending a group , let me know.  We will be expanding into other regions by skype or phone shortly.

                                      DYNAMIC  ATTORNEY MASTERMIND GROUP FORMING:
Led by Eleanor Southers, owner Professional Legal Coaching and Mastermind Facilitator

Mastermind Groups were originated by Napoleon Hill author of THINK AND GROW RICH and have helped people for several generations come together to support each other in reaching greater success and happiness. “Two minds create a third person”.

The structure of the Group forming now is as follows:
• Meet twice a month on Mondays beginning Monday, March 7, 2016.
• Meetings will be 90 minutes long and will be in person or if occasionally unable to attend, then by phone or skype.
Will be limited to attorneys who want to increase their revenue through new marketing skills and more effective networking.
• Will be limited to attorneys ready to take a chance to improve their lives with the help of a trained and experienced facilitator and support of like-minded attorneys.
• All participants will sign a confidential agreement so that there can be a free discussion of needs.
• Group is limited to a maximum of 6 attorneys.
• Group will meet at my office: 1362 Pacific Ave., Santa Cruz, Ca 95060.
• Time will be early morning or late afternoon and will be decided after group is formed and what is most convenient for the participants.
• Participants are asked to make a 3 month commitment and the cost is $450.00(payments possible). Participants will also receive a copy of my book, BE A BETTER LAWYER: A short guide to a long career.
• Participants will commit to formulating and working on personal goals consistently for three months.
• I promise that in three months participants will be equipped to earn more dollars and have some fun along the way while using new skills/tools.
Enrollment takes place during February, 2016. In order for this kind of group to work, we need to put together attorneys who are focused and want to make a difference in their careers. Also ones who are tired of working on their own and want the comradery of a group that wants to talk about their business. Therefore, only serious applicants should apply. Please fill out the brief application below and email it to me ASAP. Applications close Feb 29, 2016 so we have time to begin on Monday, March 7, 2016 and we will only be taking 6 attorneys. Email: [email protected] or call 831 466-9132 .
Area of practice:______________________
Years in practice:_________
What results would you like to get from this
Mastermind Group?_________________________________

Have you ever been in a Mastermind Group previously?_______________
If yes, when and what were the results?______________________________________________
Which time, Morning or late afternoons, would be best for you?______________________
Anything else you would like to add?_____________________________________


Everyone knows that the most people rank public speaking right up there with root canals or at least something to be avoided at all costs. Unfortunately, attorneys also know that being an effective speaker, whether it be in Court or in a Seminar, is a great benefit to their profession.

Although there is not enough space here to go into details, I wanted to open up a conversation to explore why it is so scary and how attorneys can work towards feeling more comfortable in speaking.

  • Let’s first look at why this topic causes so much fear. Are you afraid you will make a mistake? You have no idea what to speak about? Do you think everyone will walk out when you start speaking? Do you feel it will open you up to criticism? The reasons go on and on. See if you can identify yours.
  • Next thing to do is to refute the idea that you can’t do it. This means you have to change your mind as well as your behavior. If you can identify your reason as really ridiculous (everyone will walk out), then you can start to dig your way out of your negative thoughts. Take a look at what might disprove your thoughts. If you can’t find something to speak about, look at the needs of your target audience. You can even ask them what they would like to find out about. You will make less mistakes if you are thoroughly prepared and have rehearsed.
    If all else fails, think about joining a Toastmaster’s Group where you can get some support and practice.

So, you have made up your mind that if other attorneys can do it, so can you. Where do you start? First, you will need to find an audience. This should be people in your “target market”. That means people who have the ability to become clients or refer to you. Also you will want people or a group where you can get some publicity and help in branding yourself as a competent and knowledgeable attorney.

For instance, if you are a family law attorney, Marriage and Family Therapists(MFCCs) might be part of your target market. They often need to refer clients to family law attorneys. What do these therapists need to know about the law? Is it about adoption? Is it about family support? Is it about bankruptcy? Is it about the rights of parents? The list goes on and on. Here you might want to run any ideas by a family law attorney that you know and find out what is of interest.

Next you will need to find out where these groups meet. Do they have an organization that you can approach for speaking? If so, prepare a few topics and write up a proposal allowing them to pick from it a topic that they want to hear about. If you can’t find a group, it might be possible to form your own little seminar by inviting all of the MFCCs in your area to a free seminar. Sometimes libraries will have free facilities to do this or you may have to use someone’s large conference room or even rent a space.

Next you will have to PREPARE, PREPARE AND PREPARE some more. Research and have a “core” of information that you are going to concentrate on. This will make you less nervous because you have facts, opinions and ideas that you are going to give to your audience. You will also need a beginning and an ending. If you aren’t a good joke teller, forget that. Often times you can start with a scary story about how a MFCC got in trouble for not knowing the law. You need something up front to grab the attention of the audience immediately.

Last, know your venue. Arrive early to set things up. Coordinate with the sponsor (if there is one) so you know the time allotted for your talk. Leave time for questions or tell your audience up front that you welcome comments and questions during your presentation. Be sure you have a microphone available if you need it. Also it is very important to have hand outs so you can put your contact information on it.

So I have skimmed the surface of public speaking. Hopefully, I may have calmed some of your fears about trying it to increase your marketing. Have a lot of your friends in the first audience. That always helps and get their reviews.


I am facilitating two ABA Women Rainmaker Seminars in May.  One is on Wed. May 14 at 7:30am at a law firm in Santa Cruz.  The other one is at a law firm, Littler Mendelson, in San Jose at noon on Wed. May 21.

You can get registration information at the ABA website. Go to Law Practice Section and then to the Women Rainmaker Committee and click into the section on Local Programming. If you have problems, call me at 831 466-9132 and I will email you a registration form.

The program is entitled NEGOTIATE YOUR WAY TO SUCCESS.  It is done in cooperation with the ABA commission on Women in the Profession.  We will be looking at the different styles of negotiating and identifying yours.  Then we will delve into how to prepare for negotiation.

I hope to see you there!


Sorry, no time for real blog today.  I’m off to El Centro, CA to give a talk on Social Networking to the Imperial County Bar Association.  As part of the Solo and Small Firm Section of the CA State Bar we go to outlying small bar associations and give programs that they might otherwise not be able to get.

It’s great fun to meet new people and see what’s happening in the other parts of California.

So, your job is to come up with that WORD for the year that we have been talking about.  Please feel free to send it to me so that you will have some accountability.  Also let me know if anything has happened since you started using the WORD as part of your focus each day.  Let’s see if this might work.

Keep well.