7/16/12 This week you are going to select one other attorney or contact and write an endorsement for him or her on Linkedin. Make it from the heart and sincere. More to come……
7/9/12 I’m Jet Lagged but here. The task this week is to update your Linkedin account. Do this by going to Edit in your profile and then click into the section which will give you a percentage of the amount you have completed to produce a full profile. Spend some time getting this as up to date as possible. Be sure that people can get to your website. Next week, we’ll have even more fun and games with Lindkedin…..
6/18/12 I will not be blogging again until July 9, so everyone should keep working on their blogs. This means producing new ones on a regular basis. Practice is good. In the meantime, I will be in sunny Budapest and Prague.
6/11/12 Today will be your first Blog post. Pick one thing you would like your target market to know about. Something that will interest them. Or pick something you are passionate about. Maybe something on the news that you would like to comment on. Make it short and to the point. You want them back for your next blog so don’t alienate too many people. DO IT NOW.
6/4/12 Ok, This week is the time to go to whatever site you have chosen and SET UP YOUR BLOG.
5/28/12 Step back this week from your work on your blog. Look again at your target market. Do you have more than one target market? Do you need more than one blog to make it really effective? If you were a member of your target market, what would make you want to read your blog? Ask three people in your target market what concerns them most. At the end of the week look at all the information you have gathered…..and get ready to BLOG !!!!!
5/21/12 OK, now you have some ideas about what information might be useful to your audience. Write out a draft of a short “blog” and send it to 5 people you know. Ask them for their ideas and suggestions. Would they like more of this? Would they subscribe to your blog if you put out this kind of information out on a regular basis? This is the week to get feedback.
PS. Harking back to the first weeks of this blog…..I finally bought my Kindle Fire….and I love it. How about you? did you get some new form of technology? Let me know what it was and how you like it.
5/14/12 Now let’s think about content for your new blog. What does your target market want to know about? What would they like to learn, laugh or know about? Remember, you want to give value.
I am giving you tips and hints that if you read and act on each week, will improve your practice. This is something you can use. Model your’s based on that concept.
Come up with at least two ideas about the content of your blog and run it by a friend or two for their comments. Stay tuned. Much, Much more to come.
5/7/12 Now you have looked at a few blogs in your area of practice, which one is the easiest to use? Which one do you think will get the most interest? Why? Begin now to think about your blog. Who will be your trarget audience? Your clients, other attorneys, the public, etc.? Define your audience as specifically as possible. Write that down. Try using One Note if you have it available to keep your thoughts on this.
4/30/12 OK, now we’re going to get serious. During the week, look at 3 to 4 blogs in your area of practice. Which one do you like the best? why? Next week, we’ll do more about blogs.